Ax the Bev Tax

Don't be fooled. Get the facts.

  • CLAIM: "It’ll subside and we’ll move on.”

    FACT: Ax the Bev Tax is stands with Philadelphia families and businesses who will not back down when it comes to holding Mayor Kenney and the Philadelphia City Council responsible for higher prices, layoffs, store closures and hurt among our neighborhoods caused by this tax.
  • CLAIM: “They’re gouging their own customers.”

    FACT: In a recent op-ed, St. Joseph’s University economist John Stanton explained that supermarkets were forced to pass the tax onto consumers, because of the way the industry functions and because the tax is so high: “The profit margins are already extremely low in the supermarket business, and this could have a significant impact on the ability to stay in business. A number of city supermarkets have closed in the last few years. This new tax has the potential to exacerbate the situation, and make city food shopping more difficult.”


  • CLAIM: “Since it is not a sales tax, distributors … do not have to pass it down to their customers,

    FACT: WHYY recently interviewed Andy Pincus, who owns Carbonator Rental Services, a Southwest Philadelphia small business that sells syrup to restaurants: “Depending on whether it's his own label or a national brand like Coca-Cola, Pincus charges anywhere from $60 to $90 per box [of syrup].But now, every time he sells one to a customer in Philadelphia, Pincus owes the city $57.60 in taxes.

    ‘We're not talking about a couple of bucks on a $60 item,’ he said. ‘We're talking about $57.60 on a $60 item. It's too big not to pass on.’

  • CLAIM: "Jeff Brown and some of those groups out there jacked up prices...

    "Jeff Brown and some of those groups out there jacked up prices beyond what thetaxcalls for. They started collecting the tax four days before the tax went into effect.  They've been stockpiling product from June to January.  They are charging the tax at point-of-sale, which it was never intended to do.  And they're putting the money in their pockets."

    FACT: Supermarkets don’t have the warehouse capacity to stockpile months’ worth of beverages, many of which require expensive refrigeration. Many taxed beverages also have expiration dates, which make it impossible to store these beverages for extended periods of time.

    Moreover, Jeff Brown has focused his career on providing employment opportunities and second chances for people with prior criminal records, and has expanded grocery access in inner-city urban food deserts. As noted by Larry Platt in a recent Philadelphia Citizen article:

    “Sugary drinks, it turns out, only make up 4 percent of Brown’s bottom line; he could withstand its 40 percent decline in sales. But, so far, when his customers cross City Line Avenue to get soda, many are also doing all their shopping there. So Brown’s stores are down 15 percent overall, in a business famous for its tight margins. That’s not sustainable, he says; he’s already had to cut between 5,000 and 6,000 hours of employment each week, the equivalent of 280 jobs. If things continue, he may have to join PepsiCo and lay off workers. … Make no mistake, Jeff Brown doesn’t just open super markets. He employs our citizens and he posits a way to think about what it means to be part of a community, which is why it’s so striking that the Mayor is critical of him.” 

  • CLAIM: "I didn't think it was possible for the soda industry to be any greedier...

    "I didn't think it was possible for the soda industry to be any greedier. They are so committed to stopping this tax from spreading to other cities, that they are not only passing the tax they should be paying onto their customer, they are actually willing to threaten working men and women's jobs rather than marginally reduce their seven figure bonuses."

    FACT: The mayor’s tax of 1.5 cents per ounce has forced supermarkets, corner stores, restaurants and other Philadelphia businesses to drastically raise the price of thousands of drinks. This has caused beverage sales to drop by 40 to 50 percent in just three months. These new sales levels have forced businesses across the city to restructure, resulting in layoffs. The mayor should stop blaming businesses for the effects of his new taxes – effects that we made him well aware of before it was passed. As noted in a recent article in Bloomberg news:

    “Canada Dry Delaware Valley -- a local distributor of Canada Dry Ginger Ale, Sunkist, A&W Root Beer, Arizona Iced Tea and Vita Coco -- said business fell 45 percent in Philadelphia in the first five weeks of 2017, compared with the same period last year. Total revenue at Brown’s Super Stores, which operates 12 ShopRite and Fresh Grocer supermarkets, fell 15 percent at its six retailers in the city.”

  • CLAIM: “If you don’t want to buy [taxed beverages], don’t buy it, and if you want to go buy it in th

    FACT: Actually, the mayor is right on this one. Since his regressive tax was put in place, beverage sales have dropped by up to 50 percent in Philadelphia, and increased by about 20 percent in nearby suburban communities. Those sales declines are why businesses are being forced to cut hours and lay off employees – and the mayor is encouraging people to continue shopping outside the city, which will only make the problem worse. Or, as a recent Washington Times editorial noted: “If His Honor had not slept through Econ 101, he would have learned that taxes and other costs of doing business are always passed on to consumers. Money grows on trees only at City Hall.”

  • CLAIM: "they’re trying to stop our kids from being educated”

    FACT: On the campaign trail, candidate Kenney promised program-based budgeting to force city departments to justify their spending, increase efficiency, and save taxpayer dollars. But when push came to shove, finding something new to tax was easier than implementing the accountability that would have benefited all Philadelphians.

    It's little secret that less than half the money projected to come from the soda tax will actually go to pre-K in the first five years. This, of course, after Kenney pleaded for the tax supposedly on behalf of children. Instead, tens of millions of dollars will fund pet projects and fill the city's coffers.

    Philadelphia taxpayers deserve real solutions to the city's pressing fiscal problems - not an illegal, regressive, and harmful tax packaged as a solution. The court should strike down the soda tax, and Philadelphia city leaders should finally take on the serious reforms taxpayers deserve.

Take a stand!

Yes, I want to be listed as a part of the city wide effort to ax the Philly beverage tax.

Click here to verify that you are above the age of 13 and have read our privacy policy.